Speaker

Vartika Verma’s professional journey of 11 years has been invested in the area of brand marketing and growth for technology companies. Working shoulder to shoulder with founders and core team members of companies like Directi, Rocket Internet, Hike Messenger, MobiKwik, Payoneer and YellowMessenger has given her a ringside-view at building billion-dollar businesses from the ground up. Using a consumer-first approach, she is able to influence the culture of organizations across product, sales, marketing, support, and engineering teams to create winning products and customer experiences. This includes primary market research, creating brand awareness, customer acquisition, customer analysis and segmentation, retention strategy, and creating Go To Market strategies for new products and Markets.

Her thoughts on modern marketing have also been published in the Huffington Post, Marketing Profs, Ad Age, Exchange4Media and YourStory. Vartika has won 3 Abby Awards for creativity in marketing media and for establishing distinguished brands.

Education: Bachelor’s in Mass Media, 2008, University of Mumbai, K.C. College Post Graduate Programme in Management for Executives, 2020, University of California, Los Angles